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Apex Sound and Light and InFrame Designs. Technical execution and creative direction under one roof. Concept to delivery, without the handoff.
Apex and InFrame came together the way good partnerships usually do: through real work. After years of working together as client and creative partner, it became clear that the fit was bigger than any one project. Apex brings the technical depth, production experience, equipment, and execution. InFrame brings the creative direction, design thinking, visual development, and content side.
This is not a loose referral relationship. It is a working partnership built around complementary strengths. For clients, that means creative and technical decisions happen together, not in separate silos. Fewer disconnects between the pitch and the reality, fewer handoffs between vendors, and a cleaner path from concept through delivery. Better work, smarter process, and a team that can carry the whole thing further under one banner.
60-person AV contractor with a 50,000 sq ft facility. Full technical direction, AV infrastructure, crew, and project management. Super Bowl, NASCAR, Nike, Fox Sports, Bell Canada, Dragon's Den. One person who specs it, prices it, and delivers it.
Visit Apex Sound & Light →Full-service creative production house. Set design, art direction, lighting, graphics, Unreal Engine virtual environments, broadcast capture, and post production. CBC, Bell Media, Rogers, Netflix, Hulu, CTV, and The CW.
Visit InFrame Designs →Apex and InFrame bring creative, technical, and production execution together in one coordinated offering. Together, we take projects from early concept through final execution — combining creative development, technical planning, equipment, crew, integration, and delivery in a way that stays connected from start to finish. Fewer gaps. Fewer handoffs. A process that protects both the idea and the execution.
This is built for projects that need more than design alone or equipment alone. We help shape the concept, build the plan, supply the systems, and execute with the discipline high-pressure productions demand. Strong ideas fall apart when creative and technical teams work in isolation. Our approach keeps both sides connected, so the finished result looks right, works right, and holds up under real production conditions.
Creative development and design, art direction and branding, graphics, broadcast capture, virtual environments, and post production. InFrame shapes how it looks and feels.
Technical planning and systems integration, equipment and labor supply, broadcast support, and live execution. Apex makes sure it works under pressure.
From first sketch to production-ready concept. Art direction, show branding, and cohesive visual systems.
Systems design, signal flow, infrastructure, and integration. We spec it right the first time.
Control room crew, multi-camera direction, live and edited capture. Studio and remote at any scale.
Full AV inventory, staging, rigging, lighting, and crew. The right systems and the right people for the project.
Unreal Engine environments, data-driven display systems, on-air graphics packages, and interactive installations.
Pre-production budgets, workbacks, staffing, scheduling, and department coordination from first call to final strike.
Tell us what you're building. We'll tell you exactly what it takes to deliver it.